In Episode 3, Max & Jo are joined by Harry Guild, Strategy Director at BBH, who has worked with some of the biggest brands in the world including Google, Heineken, and Samsung on their branding strategy.
Harry outlines how he advises household names approach branding, how AI is transforming the Creative Industry, how he uses ChatGPT and Midjourney in his role, and his best advice for Amazon / ecommerce sellers around branding and maximising amazon listings. Jo and Max also discuss PPC, how AI will impact the cost of advertising, and the advantages and disadvantages of AI in Ecommerce.
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The New Frontier: The AI, ecommerce and Answer Engine Optimization podcast