Live from Optimove Connect, Brian sits down with Optimove CEO Pini Yakuel and Nikolas Badminton, Chief Futurist at Futurist.com, to unpack the philosophical and practical implications of 'positionless marketing'—a radical rethink of organizational roles in the AI era.

Mind Over Mechanism

Key takeaways:

Positionless is Power: The most innovative organizations won't be flatter—they'll be fluid. Roles dissolve; talent flows where it’s needed.
AI Is the New Intern: It drafts, it preps, it gets you started—but the genius still has to come from you.
Old Process ≠ New Potential: Layering AI on legacy workflows just speeds up your inefficiency.
Control is a Creativity Killer: Let go of silos, turf wars, and micromanagement. The next gen of leaders will trust, not gatekeep.
The Kids Are Alright—and in Charge: Within 10 years, new mindsets will lead. Curious, collaborative, and chaos-embracing.
[00:04:48]: “Startups get stuff done because you're positionless. One day you're marketing, next day you're writing code. That’s how you beat the big guys—speed and fluidity.” – Pini Yakuel
[00:08:03]: “We create the tools, and the tools create us.” – Nick Badminton
[00:14:44]: “New tech + old process = expensive old process.” – Nick Badminton
[00:11:50]: “Friction is what makes life life.” – Brian Lange

Associated Links:

Check out Future Commerce on YouTube
Check out Future Commerce+ for exclusive content and save on merch and print
Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

The Masked Joker