What Next | Daily News and Analysis Corporate America Retreats From Pride
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Jun 10, 2025 
In this discussion, Christina Cauterucci, a Slate senior writer and host of Outward, dives into the decline of corporate support for Pride Month. She critiques the commercialization of Pride while exploring its roots in activism against oppression. The conversation highlights the importance of grassroots movements in reclaiming the authentic essence of Pride, emphasizing community over corporate interests. Cauterucci encourages listeners to reflect on what Pride truly represents and how it can be revitalized in more meaningful ways.
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Christina’s First Pride Experience
- Christina Cauterucci's first Pride in 2011 was overwhelming but joyful, marking her recognition as queer in a welcoming community.
- She experienced Pride as a space where assumptions were absent and belonging was affirmed.
Corporate Pride Dominance Feels Wrong
- The rise of corporate participation in Pride parades once dominated the scene, diluting the community's focus.
- Cheer for corporations felt dissonant on a day meant to honor LGBTQ people, not companies.
Historical Roots of Pride Tension
- Since the 1970s, there's been tension between Pride as a political protest and a commercial celebration.
- Early activists decried Pride becoming a glorified bar crawl rather than a resistance moment.