718: Freestyle Friday | How I Got Featured in Forbes

We hear a lot of the show that “this entrepreneur was featured in Forbes!” Now, I have the distinct experience of being featured in Forbes myself.

That said, in this episode, Eric and I will get super practical and talk about the story behind how it happened, how you get to that point, and why you NEED to get into the press if you’re trying to build your brand. 

Dive into the conversation and take a look at how I got featured in Forbes.

Things you will learn in this episode:

[00:01 - 01:56] Opening Segment 

• Introducing the topic for the day - how to get featured in Forbes
• I give a bit of background on the story of how it happened for me

[01:57 - 07:33] How I Got Featured in Forbes

• Who gets featured in Forbes
• The first way to get in:
• You need to have a unique story 
• Put yourself in the shoes of the reporter 
• The second way, the way I got into the article:
• Connecting with the author on an interview 
• You need to build genuine relationships 
• The third way to get featured:
• Spend some money - PR firm 
• Keep in mind that press won’t bring traffic 
• Key factor: Get them to know, like, and trust you
• A quick word from our sponsor

[07:04 - 10:14] Tapping into People’s Perception of You

• The value of breaking into major press sources 
• It bolsters your credibility 
• Getting into the press is not an option; it’s a must for your brand
• Resources to help you get ready to get into the press
• Links below 

[10:15 - 11:04] Closing Segment 

• Make sure to visit The Be on TV Bootcamp
• How to connect with us 
• Links below 
• Final words 

 

Tweetable Quotes: 

“Networking, relationship building with people in the industry… you can’t just connect with them and then ask them to write a piece on you. It’s a REAL relationship.” - Travis Chappell

“Value is perception, and all getting in the press does is increase people’s perception of who you are and who you say you are.” - Travis Chappell

Resources Mentioned: 

• Here are 10 Podcasts to Change Your Life - Forbes Article
• Free PR - Cameron Herold
• The Be on TV Bootcamp

 

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. 

Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!

If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community setting up REAL relationships that add value and create investments.

Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridge

Our Sponsors:
* Check out Kinsta: https://kinsta.com

Learn more about your ad choices. Visit megaphone.fm/adchoices