S7 Ep1: Meet Yard Stick, the company at the Forefront of Soil Carbon Measurement, with Chris Tolles

Curious about the emerging field of soil carbon and its role as a climate solution? 

Join Chris Tolles, CEO and co-founder of Yard Stick PBC, as he discusses the challenges and opportunities inherent to soil carbon, the soil carbon management space, and the market for nature-based solutions as a whole.

Discover how Yard Stick uses innovative technology to measure soil carbon and helps farmers, ranchers, and other land stakeholders make informed decisions (and potentially, money!) by implementing more regenerative practices. Chris also shares his insights on the perils of false binaries in climate debates and the complexities of soil carbon quantification. 

00:00:00 - Revolutionizing Soil Carbon Measurement Technology

00:06:34 - The Carbon Opportunity: Managing Soils Responsibly

00:12:24 - The Importance of Soil Health in Climate Change

00:16:08 - Measuring Soil Carbon for Sustainable Agriculture

00:21:57 - The Tension Between Offsetting and Insetting Carbon Emissions

00:24:09 - Understanding Baselines for Soil Carbon Measurement

00:33:36 - Navigating Risk in Soil Carbon Quantification

00:42:38 - Measuring Success in the Long Term

Learn More About Yardstick: 

Website: https://www.useyardstick.com

Follow Chris:

LinkedIn: https://www.linkedin.com/in/christolles/

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