Prepare Now: California’s New Legislation Raises the Privacy Bar

On Nov. 1, 2020, California voters passed Proposition 24, known as the California Privacy Rights Act of 2020 (CPRA). Beyond establishing new and comprehensive compliance requirements, the regulation broadens the definition of businesses bound by the law and creates a privacy enforcement agency that’s expected to be stricter and more defined than before. While the CCPA remains in effect until superseded by the CPRA Jan. 1, 2023, impacted companies are already starting to study additional requirements imposed by the CPRA and address where their privacy practices must change.

Our speakers examine key requirements that differ from the CCPA, new obligations it introduces, higher penalties for non-compliance, businesses impacted, both within and outside the state, and more. They discuss a systematic, step-by-step approach to review existing privacy processes – for example, dealing with privacy notices, disclosures, retention schedules, data minimization and limitation – and identify areas where changes are required. They also offer strategies to leverage practices to comply with the new privacy law as well as requirements from other jurisdictions.

Robert Half is not a law firm and does not provide legal representation. Robert Half project attorneys do not constitute a law firm among themselves.

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