This week, we'll be digging into a phenomenon that has been on our mind a lot lately: The rise of the so-called "creator" economy, and the possibilities and perils of a model of cultural patronage grounded in a very specific type of relationship between producers and fans.
Friends, we're talking about parasocial interaction, the phenomenon whereby a cultural producer fosters a kind of illusory, (mostly) one-sided intimacy with fans—sometimes for pay on the internet. Parasocial interaction isn't a new concept, but it's par for the course in a world where it's pretty much impossible to build a career as a creative person without sharing a constant stream of thoughts, intimate confessions, and images from your life.
On this episode of The Culture Journalist, we argue that this underexplored facet of the creative economy represents a seismic shift in what it means to be a creative person. Is this new parasocial landscape a great leveling of the playing field, a genuine step in the direction of more democratized culture? Or is it a system where a small number of producers will rise to the top while others perform a lot of free or under-compensated labor? Come join us—parasocial style—as we air our hopes, fears and grievances. Full disclosure: We'll be sharing a bit about our experiences with Substack, and our thoughts on the platform, too.
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