Zero Moment of Truth (ZMOT) with Devora Rogers

Devora Rogers developed the methodology deployed for Google's groundbreaking ZMOT research. Yes, THAT Zero Moment of Truth research.

In this episode we discuss:

• How everything changes
• One HELL of a medical story
• Zero moment of truth (ZMOT) and convincing people to buy online
• How long people take to decide to buy something
• Using data to tell stories at conferences
• Marketers being bad at research
• Red and green flags for clients
• Why chaotic brands can still grow (with good lighting)

Devora Rogers

Consultative insights and strategy has been Devora's passion for more than a decade.

She has led research teams, developed the methodology deployed for Google's groundbreaking ZMOT research, launched global offices, and worked with dozens of global brands including Google, Gatorade, Nespresso, Snapchat, and Audacy, among others.

She is a regular public speaker at industry events and her TedX on the Future of Shopping and Retail has been viewed over 250,000 times

Find Devora on LinkedIn.

Strategy Masterclass with Seth Godin

I’m doing a series of strategy masterclasses with Seth Godin in Ireland this spring. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.

You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.

Strategy Sessions Host - Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

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