

I Accidentally Fell In Love With Linked In
May 22, 2025
Discover the surprising advantages of LinkedIn for professional networking, as the speaker shares personal stories of transformation from skepticism to success. Dive into effective strategies for leveraging LinkedIn features and building genuine connections that matter more than just follower counts. Learn how to turn small updates into big opportunities, proving that social media can lead to meaningful business relationships.
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LinkedIn Unlocks Yodo Licensing Deal
- Bradley Morris shared a story about how LinkedIn helped him connect with Yodo, a major audio brand, for Magic Kids licensing.
- After unsuccessful attempts via email, he cold messaged acquisition staff on LinkedIn and successfully engaged them.
LinkedIn Suggests Strategic Partner
- Following the Yodo connection, a LinkedIn suggestion led Bradley to a strategic acquisitions expert excited about Magic Kids.
- She offered to pitch Magic Kids through her existing networks on a commission basis, boosting new licensing partnerships.
Leverage Boolean Search on LinkedIn
- Use LinkedIn's Boolean search combining keywords like 'podcast host' and 'mindfulness' to find targeted potential collaborators.
- This helps discover highly responsive contacts and expands your networking efficiently.