Everyday AI Podcast – An AI and ChatGPT Podcast

EP 67: Making AI Content Not Sound Robotic

Jul 27, 2023

In this engaging conversation, guest Audrey Chia, founder of Close with Copy and expert in copywriting consultancy, shares her insights on merging human creativity with AI tools. She discusses how to avoid robotic-sounding content by effectively using AI like ChatGPT-4. Audrey emphasizes the importance of understanding your target audience and offers strategies for crafting high-converting copy. Listeners will learn practical tips on enhancing AI-generated content and the value of training AI for a more human touch in writing.

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ADVICE

GPT-4 and Plugins for Copywriting

Prioritize GPT-4 for high-converting copy, as it better understands nuances and brand voice.
Utilize GPT-4's web scraper plugin to analyze a brand's tone of voice from their website.

ADVICE

Combining AI Insights with Human Interaction

Use ChatGPT-4 to generate audience insights, but don't stop there.
Supplement AI insights with direct customer interaction and surveys to get the full picture.

ADVICE

Copy that Converts

Identify your unique selling points (USPs) and target audience's needs to find overlap.
Experiment with messages in that overlap to find what truly converts, then optimize around it.

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Using tools like ChatGPT is great for easy and helpful content creation but sometimes it can sound a little robotic...unless you're doing it correctly. Today Audrey Chia, founder of Close with Copy, joins us to discuss how you can use AI for content and not make it sound robotic.

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Time Stamps:
[00:00:18] Daily AI news

[00:04:00] About Audrey and Close with Copy

[00:06:00] How to create AI copy that convert

[00:07:20] Audrey advises using GPT 4 for high-converting copy.

[00:11:45] Importance of identifying target audience when writing copy

[00:16:45] Using ChatGPT plugins

[00:20:19] Training AI chats to write more like humans

[00:25:03] AI copywriting tips and tools

Topics Covered in This Episode:
Topic: The potential of AI tools in improving writing skills and increasing conversions
- Discusses the use of AI tools like ChatGPT and Jasper in improving writing skills and increasing conversions
- Mentions that many people write as part of their job and suggests using AI to write compelling copy
- Highlights the benefits of using AI tools like GPT 4 and wet scraper to extract a brand's tone of voice and create copy that converts in that tone

Topic: News in the AI industry
- Mentions AWS allowing customers to build their own AI agents, potentially automating jobs
- Discusses the release of Stable Diffusion's XL 1.0 image generation software
- Introduces the Frontier Model Forum, formed by Microsoft, Google, OpenAI, and Anthropic, to promote safe and responsible development of advanced AI models

Topic: GPT 4 and audience insights
- Discusses how GPT 4 is useful for getting accurate and valuable audience insights
- Compares the insights from GPT 4 to GPT 3.5, highlighting the superiority of GPT 4
- Emphasizes the importance of avoiding hallucinations or incorrect information when using AI or GPT for writing
- Recommends using GPT 4 with a website plugin to extract a brand's tone of voice and gather insights

Topic: Importance of training chatbots and advancements in AI copywriting
- Emphasizes the importance of training chatbots like employees and not starting a new chat every day
- Mentions advancements in AI copywriting, such as Cloud from Anthropic, Google Bard, and Microsoft Bing Chat being available in Chrome

Keywords:
AI tools, ChatGPT, Jasper, writing skills, conversions, copywriting, brand tone of voice, annoyances, GPT 4, wet scraper, audience insights, GPT 3.5, hallu

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