Big Take

Why Are Airline Rewards So Complicated?

54 snips
Dec 27, 2024
Benedikt Kammel, Bloomberg's global aviation editor, delves into the bewildering world of frequent flyer programs. He unveils how these loyalty schemes evolved from simple perks to complex financial models tied to credit cards. Kammel highlights the growing dissatisfaction among travelers and the scrutiny from regulators over fairness and transparency. The conversation sparks questions about the true value of points and the impact of government investigations on these elaborate reward systems, providing crucial insights for savvy travelers.
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ANECDOTE

Simpler Frequent Flyer Programs

  • Frequent flyer programs were simpler.
  • If you flew five times between two cities, you might get a free flight.
INSIGHT

Complexity of Modern Rewards Programs

  • Earning and spending points have become more complex.
  • Credit card spending increasingly drives rewards programs.
INSIGHT

Shift in Earning Miles

  • Miles used to be earned based on distance or number of flights.
  • Now, earning is tied to spending, especially on co-branded credit cards.
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