Evolution of Frequent Flyer Programs

Frequent flyer programs have transformed from simple loyalty systems focused on flights taken to complex schemes primarily driven by credit card spending. Originally designed to reward travelers who frequently flew between destinations, these programs now allow users to accrue points not just from flights but from everyday purchases, such as grocery shopping and online transactions. This shift has complicated the way consumers earn rewards, blurring the lines between travel loyalty and consumer spending. As a result, many consumers feel perplexed by these changes and uncertain about the true value of their accumulated points.