Tourpreneur Tour Business Podcast TP Exclusive: Chris Torres sells Tourism Marketing Agency (TMA) to the Trikon Group
In this episode, Mitch Bach and Pete Syme interview fellow Tourpreneur partner Chris Torres, a seasoned marketing expert, who shares insights from his extensive career in the industry.
Chris announces the sale of his business, discusses the evolving landscape of marketing, and emphasises the importance of storytelling and innovation in attracting customers.
The conversation covers the differences between marketing strategies for day tours and multi-day tours, the significance of print marketing, and what tour operators should look for in a marketing agency. Chris also reflects on his future plans and the changes in his professional journey.
Takeaways
- Chris Torres has been in marketing and design since he was 16.
- He sold his business after 17 years to focus on new opportunities.
- Marketing is more crucial than ever in today's cluttered landscape.
- Agencies must adapt to technological changes and customer needs.
- Tour operators should invest in long-term marketing strategies.
- Video content is a powerful tool for differentiation.
- Understanding your customer is key to effective marketing.
- Print marketing remains relevant and impactful.
- Agencies should be evaluated based on results over time.
- It's important for operators to know when to move on from an agency, and vice versa.
Chapters
00:00 Introduction to Chris Torres and His Journey
01:24 Chris Torres Announces Business Sale
03:48 The Importance of Marketing in Today's World
07:46 The Evolving Role of Marketing Agencies
11:06 What Tour Operators Should Look for in Agencies
13:30 When to Move On from an Agency
18:04 Day Tours vs. Multi-Day Tours Marketing Strategies
19:53 Standing Out in a Crowded Market
26:02 The Role of Print Marketing
27:34 Looking Ahead: Chris's Future Plans