131: Understanding the World of Capital Campaigns with Amy Eisenstein

If you're feeling frustrated and disheartened because your donor engagement strategies for capital campaigns aren't yielding the desired results, then you are not alone!

Meet Amy Eisenstein, a seasoned fundraising pro with a heart for helping nonprofits thrive. Amy started her career as a development director, working her way up through various organizations for more than ten years. Now, as a consultant, she continues to empower nonprofits by guiding them through capital campaigns that aim to boost their capacity and growth. Whether working on a $2 million or $100 million campaign, Amy's expertise in donor education and engagement is invaluable to organizations seeking long-term success and when I was a fundraiser, Amy was the #1 thought leader that I learned from and followed. In this conversation, Amy helps me understand capital campaigns so much better as I am definitely not an expert in this area. She talks about how capital campaigns can propel nonprofit organizations towards expansion and growth both in terms of the money they raise for organizations but also in terms of the structure they force organizations to adopt. She also talks about the art of balancing annual fund donations with capital campaign contributions to maximize funding, and we even tough on how to manage the overhead myth throughout all of it. There is a lot we can learn from Amy about building individual donor relationships though the way she teaches capital campaign management. 

In this episode, you will:

• Discover how capital campaigns can propel nonprofit organizations towards expansion and growth.
• Learn the art of balancing annual fund donations with capital campaign contributions to maximize funding.
• Grasp the significance of donor education and engagement in ensuring a successful capital campaign.
• Understand the critical role of staffing and planning in achieving capital campaign triumphs.
• Uncover strategies to maintain and maximize momentum during the public phase of a fundraising campaign.

Get all the resources from today’s episode here. 

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