UP527 The Bundle 2026 Preview: NFL, WBD, DAZN, F1, UEFA...WTAF?

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Sport and formerly of F1, World Rugby and ESPN.

This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.

Sid Lee Sport is the fame-making creative and sponsorship agency for brands in sport. Through exceptional creativity, deep sponsorship expertise, and flawless on-site delivery, they help brands, sponsors, and rightsholders unlock their full potential in sport - most recently picking up a Leaders Sports Award for their work with Lidl at UEFA EURO 2024.

Everything they do is driven by a culture of effectiveness - because in sport, performance matters. Not just on the pitch, but in the work too. So whether you want to build buzz, connect with audiences, or do something that actually cuts through, Sid Lee Sport knows how.

Visit sidleesport.com 

Sid Lee Sport - where brands become champions.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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