The Mobile User Acquisition Show π― How to maximize IDFA opt-ins with thoughtful user consent flows π±
Weβve discussed at length about the upcoming changes in mobile measurement as a result of IDFA becoming opt-in in iOS 14.
A critical aspect of navigating this change is about managing user consent to make the most of the options in iOS 14. In this episode, we talk about what you can do with consent flows β and why it matters for your iOS 14 strategy.
Key highlights:
π Why getting consent matters.
π¬ You can only ask once.
π Test soft prompts before a hard one, much like for PNs
π― Test the right messaging in the Apple-provided prompt
β³ Why delaying opt-in is the best decision in certain cases
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-to-maximize-idfas-opt-ins-with-thoughtful-user-consent-flows/
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