Australian Investors Podcast Inside Euphemia’s family office: Backing women-led, climate & fintech startups
Dec 2, 2025
Judy Anderson-Firth, CEO of Euphemia, leads a family office focused on investing in fintech, climate tech, and women-led startups. She shares insights on how Euphemia utilizes a 'network-powered' approach to enhance diversity in startup funding. Judy discusses the importance of due diligence and the red flags that investors should watch for. She emphasizes that backing women-led teams is not just ethical but also a smart investment strategy. Listeners gain valuable lessons on supporting diverse founders and the dynamics of venture capital.
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Family Office Origin Story
- Euphemia is the personal family office of fintech entrepreneur Dominic Pym, built from his exits including Up and Pin Payments.
- Judy describes its mission as "go big and grow home" to keep Australian founders succeeding locally.
Network Bias Excludes Founders
- Reliance on network sourcing creates bias that excludes diverse founders who lack access to those networks.
- Actively opening application channels reduces this structural barrier to capital.
Venture-Heavy, Founder-Led Allocation
- Euphemia allocates over 80% of its capital to venture because the founder created the wealth and accepts very high risk.
- That high-risk, founder-led mindset drives a portfolio concentrated in early-stage startups and funds.
