The Story of a Brand IZIPIZI - Why IZIPIZI Thinks in Emotions, Not Just SKUs
When a brand makes you smile just by looking at it, you know there’s something special going on. That’s exactly how I felt when I discovered IZIPIZI, a company on a mission to bring style, joy, and accessibility to eyewear.
In this episode, I sit down with Charles Brun, Co-founder and CEO of IZIPIZI, to explore how they transformed a simple idea into a global lifestyle brand by leading with design, affordability, and human-centered values.
Charles and I delve into IZIPIZI’s journey from a class project in France to its distribution in over 7,000 stores across more than 80 countries. We talk about the power of simplicity, the discipline of great design, and how his team keeps joy at the center of their brand, even as they scale.
Whether you’re building a brand from scratch or looking to rediscover your "why," there’s so much to learn from their intentional and inclusive approach.
Here are a few highlights from the episode:
* How three college friends turned a school idea into a multimillion-dollar brand.
*Why international expansion starts with listening, not assumptions.
* The role of simplicity, functionality, and “smile design” in standing out in a crowded market.
* Building retail partnerships without losing the brand soul.
* Keeping purpose and product quality aligned as you grow.
Join me, Ramon Vela, as we listen to the full episode and get inspired by a brand that’s making vision care both stylish and joyful for everyone.
For more on IZIPIZI, visit: https://www.izipizi.com/us_en
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Today’s Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Color More Lines: https://www.colormorelines.com/get-started
Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.