Bill Moore is the new CEO of Fitness Australia, He has an extensive background in the fitness industry, which started with the ownership of a strong, independent fitness facility in the early 90’s and being involved in the foundation work and establishment of key principals that now underpin Fitness Australia.

More recently Bill was responsible for the development and successful running of the Michelle Bridges Group of Companies. Bill has a high level of experience and expertise in business development, operations and brand development.

During the interview we chatted about his goals for the business over the next 12 months, and he shares some great tips on branding and the importance of truly knowing your customer.

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