Disruptors Caffeine Cast: Personal vs Company Brand: Which do You Focus on? [Business, mindset, entrepreneur, disruptors]
If you’re starting out in business today, it’s important to grow not just your companies brand but also your personal one. Strategically naming your company and intelligently growing your personal brand from the beginning gives you the flexibility and freedom to pivot into new markets, new industries and evolve your brands as your interest and passions change over time. Tune in today to hear Rob share the Progressive story, how the company was formed, how it’s changed over the years and how his own personal brand (The Disruptive Entrepreneur) has evolved ever since.
KEY TAKEAWAYS
- It a strategic decision pivoting from property to entrepreneurship and personal branding because I wanted to grow my business and serve my interests. To do myself and Mark needed to onboard trainers and mentors into Progressive Property so that they could begin to teach our courses and free up our time so that we can systemise our business and scale.
- The strategic decision to step down from property and further pursue business was led with a post and announcement to our community and databases for accountability.
- If I was giving myself feedback on my personal brand, I’d do a little less. I’ve got lots of books, 2 podcasts, 6 companies, and 20 different courses, but they’re all under the web of business and entrepreneurship.
- It’s good to build a personal brand but also a company brand and by doing this it gives you the ability to scale, sell, leave and pivot into multiple verticles.
- When launching your brand it’s important to have a 5-year plan and a vision of how the company will grow and your personal brand with it. As a result, it’s beneficial to call your business scalable name that can morph and change into what you want it to be in the future.
- If you’re starting a business now and in particular property its worth setting up a personal brand also as you’ll find it’s easy to fall out of property and in love with the freedom, profit and choice it brings you.
BEST MOMENTS
“There came a point where my brand needed more reach and a higher level of abstraction”
“I never wanted to be labelled as just a coach”
“Business is a general passion of mine”
“There’s a lot of freedom and flexibility with entrepreneurship”
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979