How Primark Is Rewriting the Rules of Value Fashion in the U.S.

This episode is brought to you by Commerce.

If you’ve shopped in Europe, chances are you’ve been to Primark — and if you haven’t, you’ve probably heard someone rave about it. But in the U.S., the value fashion giant is still writing its origin story. 

This week, Nicole sits down with Kevin Tulip, President of Primark U.S., to talk about the brand’s expansion across the states, what makes its business model so unique, and how the company is adapting to American consumers — without abandoning its global blueprint. Listen in to learn:

• How Primark balances its centralized inventory model with regional flexibility;
• What makes the brand’s no-ecommerce, no-discounting approach work;
• Why initiatives like repair workshops and sustainable sourcing are priorities — even at a $12 price point; and
• What to expect from the upcoming NYC flagship (Kevin promises it’s going to be “unlike anything else”).

RELATED LINKS

• Explore Primark’s latest store openings
• Related reading: Primark Pens Contract for Penn District NYC Flagship
• Related reading: Primark Aims to Extend Clothing’s Lifecycle by Bringing Repair Workshops to the U.S.
• Related reading: Inside Primark’s Mecca for All Things Disney and Marvel
• Catch up on all episodes of Retail Remix

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