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Planet MicroCap Podcast | MicroCap Investing Strategies

PLBY Group, Inc. (NASDAQ: PLBY): Managing the Turnaround at Playboy

Mar 28, 2025
In this engaging discussion, Ben Kohn, President and CEO of PLBY Group, Inc., navigates the challenges of reviving the iconic Playboy brand. With a focus on returning to its roots and innovative partnerships like the Byborg deal, Kohn shares insights on managing cultural risks. He elaborates on the company’s vision for digital transformation and attracting a new audience while maintaining brand relevance. The conversation also touches on strategic investments and the future of sustainable publishing in a changing landscape.
54:14

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • PLBY Group aims to revitalize the Playboy brand by returning to its original offerings, including the launch of quarterly magazine releases in 2026.
  • The company is diversifying revenue streams through innovative entertainment platforms and expanded licensing deals, including a $300 million agreement with Byborg.

Deep dives

The Iconic Brand's Legacy

Playboy, represented by its globally recognized rabbit logo, is a cultural icon with nearly universal brand awareness. Its influence has spanned over 70 years, maintaining relevance through various societal changes. The company aims to reconnect with its core identity by focusing on the nostalgic elements that initially made Playboy famous, particularly the return of its magazine. This strategy reflects an effort to ensure that the brand resonates emotionally with consumers while leveraging its long-standing legacy.

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