How to Win SDCC with Oni Press: Hunter Gorinson and Sierra Hahn

Jul 23, 2025

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You don’t need to be told this: San Diego Comic-Con International is a comic convention unlike any other in the world. As yearly attendees, it’s our favorite time of the year at our favorite place on the planet, but what does such a colossal gathering of geekdoms truly mean for a publisher, and how can a company raise its voice above a million other competing screams? We presented these questions to Oni Press Publisher and President Hunter Gorinson, as well as Editor-in-Chief Sierra Hahn. Somehow, they’re madly in love with SDCC, and we’re eager to share with you the Oni Press 2025 Comic-Con battle plan. From their words, you can form your path to conquering Comic-Con.

This year marks the third anniversary of Hunter Gorinson and Sierra Hahn’s time at Oni Press. You’ve undoubtedly noticed, they’ve been extremely productive. Beyond recent partnerships with EC and the NacelleVerse, they’ve recently announced dealings with Elijah Wood, Daniel Noah, and Josh C. Waller’s SpectreVision. High Strangeness is a five-part experiment in sequential storytelling, featuring firsthand accounts of real paranormal encounters, guided by creators such as Chris Condon, Christopher Cantwell, Christian Ward, Dave Chisholm, Zac Thompson, and Cecil Castellucci. Say no more, we’re in.

We also discuss the recently announced Crownsville from Rodney Barnes and Elia Bonetti. This supernatural twist on true-life horror is precisely what you want from the co-creator of Killadelphia, and it’s guaranteed to stir profound emotions in any contemporary reader. Hunter Gorinson and Sierra Hahn are very excited for folks to discover what Barnes and Bonetti are brewing with this one.

Most importantly, our conversation puts you on the showfloor at San Diego Comic-Con as a publisher. The stakes are as high as the excitement that runs down every aisle. Whether you want to attend SDCC as a guest or a creator, our chat with Gorinson and Hahn will get you strategizing your own Comic-Con mission statement.

Make sure you’re following Oni Press on their Website, Blue Sky, and Instagram.

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This Week's Sponsors

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This July, IDW Publishing's Eisner-nominated cozy horror hit series returns in Beneath the Trees Where Nobody Sees: Rite of Spring #1. Superstar Cartoonist Patrick Horvath's delightfully twisted tale about an anthropomorphic serial killer bear is returning to comic shops for a new story that is guaranteed to shock readers. Return to the seemingly idealistic suburban town of Woodbrook as Samantha, the bloodlusting brown bear, got away with her crimes and is now the town's one and only serial killer. Beneath the Trees Where Nobody Sees: Rite of Spring #1 is out now from IDW Publishing.

This July, one of the greatest creator-owned comic series of all time begins a powerful new chapter! From Oni Press, return to the Eisner-nominated world of The Sixth Gun as creators Cullen Bunn and Brian Hurtt reunite for The Sixth Gun: Battle for the Six #1 – an extra-sized comics' event told across three prestige format issues. The Sixth Gun is about to be Reborn anew - as it has been countless times across the centuries. This time, however, a brigade of familiar fighters is ready and waiting to challenge a secret cabal. The Sixth Gun: Battle for the Six #1 arrives in comic shops everywhere on July 23rd.

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