BookTok and ARC reviews: Fantasy author Ellie Holland on the power of laughing at your mistakes

ARC reviews and pre-order purchases are a big part of the indie book launch process, but how do you get people to care enough about your book to do either? 

Ellie Holland is a mom and fantasy author who, despite being a first-time author and self-professed introvert, had over 250 people sign up to read her ARCs thanks to her Tik Tok account.

In this episode, Ellie shares how she built up her Tik Tok account by being open about the mistakes and blunders she has made along the way, while also investing in marketing elements such as her cover and blurb to present her work in the best light possible.

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