Politics Now
Election 2025 - it's on! || Insiders
Mar 28, 2025
Ryan Liddell, former Chief of Staff to Bill Shorten, and Andrew Carswell, ex-press secretary to Scott Morrison, dive into the intricacies of the 2025 election campaign in Australia. They discuss the critical transition from governance to campaigning, revealing the complexities within Labor and Liberal strategies. The duo highlights the role of social media in shaping voter connections and shares personal anecdotes about the challenges on the campaign trail. Get ready for insights into engaging undecided voters and the fast-paced world of political life!
25:17
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Quick takeaways
- The transition from governance to a campaign-focused strategy is crucial for effective leadership involvement and voter targeting.
- Campaign life demands rigorous scheduling and energy management, necessitating structured planning to prevent fatigue and maintain team morale.
Deep dives
The Transition from Governing to Campaigning
During the early stages of the campaign, the transition from governance to a campaign-centric approach is crucial for both major parties. This shift involves moving from a traditional government structure, with cabinet ministers managed by the Prime Minister's office, to a centralized campaign headquarters focused on political strategy and operations. The leadership teams, including Anthony Albanese and Peter Dutton, become directly involved in the campaign rather than overseeing it from a distance. This structure emphasizes coordination and strategic execution, which is vital for targeting marginal seats and ensuring effective communication during the intense 36-day campaign period.
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