Politics Now Election 2025 - it's on! || Insiders
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Mar 28, 2025 Ryan Liddell, former Chief of Staff to Bill Shorten, and Andrew Carswell, ex-press secretary to Scott Morrison, dive into the intricacies of the 2025 election campaign in Australia. They discuss the critical transition from governance to campaigning, revealing the complexities within Labor and Liberal strategies. The duo highlights the role of social media in shaping voter connections and shares personal anecdotes about the challenges on the campaign trail. Get ready for insights into engaging undecided voters and the fast-paced world of political life!
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Campaign Structure
- During campaigns, governing bodies transition to central headquarters (CHQ).
- This shift centralizes campaign operations, with leaders becoming part of the campaign rather than solely directing it.
Trust in Leadership
- Trust between the leader and CHQ is essential in a campaign.
- This trust is crucial because the leader cedes significant power to headquarters regarding their actions and messaging.
Policy Formation Surprise
- Andrew Carswell's team faced an unexpected challenge with policy formation during Scott Morrison's first campaign.
- They improved in the 2022 election, but initially struggled to generate enough policy content to maintain momentum.