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Building a training business! We think we need to do all those things like cold call people, have the best one-liners, be on social media all of the time.

Mark Garrett Hayes is my guest today and he shares that there are other ways you can build your training business, which doesn’t rely on what we traditionally think we should do.

Mark is the founder of TrainingBusiness.com, a Media and Education platform serving facilitators, trainers, coaches, consultants, learning & development consultants and human development experts around the world, to start, scale and grow their business!

I was  a guest on Mark’s show last month and loved our conversation around building a business, and wanted to continue it and hear his strategies for outreach and connecting with clients, to create a profitable training business, his podcast, Training Business is a fantastic source of inspiration to help you out with this, too.

What I love about this conversation is how we can use our masterful skill of facilitation to grow our business. It really is the best skill around.

Mark drops some fantastic, memorable one-liners too, some of my favourites include:

• Acronym BANT (Budget, Authority, Need, Timing)

• Sales - reframing it, calling it a service, making it fun, more accessible, and creative, too

• References, referrals and recommendations - the difference and which ones you should pursue.

About our Guest: Mark Garrett Hayes

Mark specialises in working with inside sales teams (telesales / digital sales) in technology businesses and has collective experience in working with professional services (legal / finance) and online retail business.

His team works with business internationally and the beauty of working with telephone sales people is that we can deliver sales training / sales coaching online remotely whether your business is in the US, UK, EU and APAC.

In this episode you will learn:

• Easeful systems and frameworks for generating and qualifying leads

• A realistic timeframe for building your business

• How to promote yourself without talking about yourself!

• Knowing your ICP - Ideal Customer Profile

Every day in 2025, Leanne is podcasting on her new show, Leanne on Demand.
Tune in over here!

(Otherwise, enjoy the back catalogue of First Time Facilitator episodes).

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