How to Adapt in a Changing B2B Manufacturing Buying Landscape w/ Joe Sullivan

For many B2B manufacturing organizations, what got them where they are today won’t get them where they want to go in the years ahead. In this concise solo episode, The Manufacturing Executive's host Joe Sullivan draws on over a decade of experience advising manufacturing leaders to share his own perspective about how the buying landscape has changed, and what actions need to be taken from a marketing perspective to remain competitive.