The Simple Logic of Email Frequency (And How it Helps Sustain a Business)

If you're a big company like Amazon, YouTube and Apple, should you bother to send out e-mail newsletters?

Can't you just spend loads of money on publicity and advertising? Why do these billion-dollar companies still work with e-mail?

The answer is remarkably simple.

If you don't keep in touch, someone else takes your place. However, that's not the only reason why you should start and sustain an e-mail newsletter—even in a world where we get too much e-mail.

Find out in this podcast just why you should send out an email and what you should avoid as well.

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Dread Writing Your Newsletters? How To Overcome That Frustration In Four Easy Steps