INSEAD Knowledge Podcast Storytelling for Leaders
Sep 30, 2024
Manfred Kets de Vries, a leading authority on leadership and organizational change, shares insightful perspectives on the power of storytelling. He discusses how compelling narratives can drive transformation, not just for others but for leaders themselves. The conversation touches on the importance of empathy and authenticity in leadership, the psychological impact of storytelling on employee engagement, and strategies for enhancing self-awareness in leaders. Kets de Vries emphasizes that effective storytelling is crucial for fostering deeper relationships and creating a safe organizational culture.
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Storytelling Engages Brain Deeply
- Storytelling activates mirror neurons, deeply engaging listeners by immersing them in the narrative.
- Humans are wired from ancient times to connect through stories, making storytelling a powerful communication tool.
CEO Leverages Team for Storytelling
- A CEO struggled with storytelling until his communications VP helped him craft and deliver compelling messages.
- Different leadership roles complement each other in driving organizational success through storytelling and engagement.
Leadership Requires Compassion and Toughness
- Leaders must balance compassion and tough decisions, like being both an "ice cream salesman" and a dentist.
- Vulnerability and self-awareness enable authentic leadership and build trust within teams.
