#23: Lance Tyson — Founder & CEO of Tyson Group, B2B Sales Trainer to NFL, NBA, MLB

“A true seller is someone who can create an opportunity where one did not exist.”

No one understands this better than today’s guest Lance Tyson. Lance is the Founder and CEO of Tyson Group, a renowned sales and negotiation advisor, and a bestselling author and keynote speaker. Lance has been training sales leaders who work for America’s professional sports teams for over three decades and has led negotiation strategies on multi-billion-dollar naming rights and sponsorship deals for the nation’s biggest sports stadiums.

If you’re interested in sales, leadership, sports, negotiation, professional development, or learning to connect better with your people, then this is an episode you won’t want to miss.

We chose Lance as our first guest for Season 2 of Bring It In because he’s one of the top sales and negotiation leaders in the country who has great insights and advice for every worker. So for the first time in 2021…

Let’s bring it in!