Ryan and Todd discuss a common issue in Scrum where a product owner is unwilling to create a sprint goal. They suggest that it may be due to outside pressure and suggest approaching the problem with empathy and understanding. They recommend understanding the root cause of the product owner's frustration, exploring the possibility of pressure from above, and discussing the benefits of having a sprint goal. Ryan and Tood also suggest that shifting the product owner's mindset may take time and several discussions. They also suggest exploring product goals, which are the longer-term objectives of the Scrum team.

⏩ Join Ryan and Todd for a Scrum.org course: https://buytickets.at/agileforhumansllc Todd and Ryan also co-authored a book - Fixing Your Scrum: Practical Solutions to Common Scrum Problems.

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