The Room Podcast

S12E4: The New Developer Experience with Factory Co-Founders, Matan Grinberg & Eno Reyes

Apr 29, 2025
Matan Grinberg and Eno Reyes, co-founders of Factory, share their fascinating journey from Princeton classmates to launching a groundbreaking software development platform just days after reconnecting. They discuss how AI is reshaping development dynamics, shifting focus from coding to understanding and planning. The duo highlights the importance of collaboration and creativity while addressing enterprise challenges in adopting new technologies. With impressive funding backing them, they are at the forefront of an AI-native revolution, aiming to transform developer workflows.
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ANECDOTE

Factory's Quick Founding Spark

  • Matan and Eno reconnected at a San Francisco AI hackathon and started Factory eight days later.
  • They describe it as "intellectual love at first sight."
ADVICE

Trust Through Transparency

  • Build trust in AI tools by showing developers the steps AI takes and allowing interaction during processes.
  • Transparency and options increase adoption and developer confidence.
INSIGHT

Shift From Coding to Planning

  • The center of gravity in software development is shifting from coding to understanding and planning.
  • Developers will focus more on clear instructions while AI handles much of the coding.
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