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untalented
41: You must ENTERTAIN to sell! How do you integrate brands with CULTURE!? Tradition media will CHANGE!
Mar 6, 2024
01:12:09
Common Interest Founder and CEO Anthony Freedman is the latest guest on Untalented by UNKNOWN.
Anthony shares his journey from spending 15 years as Founder and CEO at One Green Bean in Australia, his strategic partnership with Havas, and ultimately launching Common Interest to redefine the advertising and branding landscape. We discuss Anthony's philosophy on creating culturally resonant brands, the significance of independence in the creative industry, and how to integrate brands within popular culture rather than interrupting it.
🎧Listen Here: linktr.ee/untalentedbyunknown
👉 Follow on TikTok: untalentedpod
👉 Follow on Instagram: __weareunknown
Anthony shares his journey from spending 15 years as Founder and CEO at One Green Bean in Australia, his strategic partnership with Havas, and ultimately launching Common Interest to redefine the advertising and branding landscape. We discuss Anthony's philosophy on creating culturally resonant brands, the significance of independence in the creative industry, and how to integrate brands within popular culture rather than interrupting it.
🎧Listen Here: linktr.ee/untalentedbyunknown
👉 Follow on TikTok: untalentedpod
👉 Follow on Instagram: __weareunknown
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode