EP#3 Anup Jain – Taking risks, backing misfits & the fundamentals of building a direct-to-consumer brand

In today’s episode, Anup Jain, Managing Partner @Orios Venture Partners, joins our host Digjay, to talk about his path leading up to venture capital, importance of taking risks, collaborating with the startup ecosystem, how Orios is #backingmisfits and what are the fundamentals of building a direct-to-consumer brand.

At Orios Venture Partners, Anup focuses on investments at the firm in sectors such as Fintech, B2B marketplaces, D2C Brands, Social Commerce, Edtech and Healthtech. He is a member of the Investment Committee and actively involves himself with portfolio companies on business growth, brand management and building teams. He joined Orios in late 2017 after an operating experience of 20 years in managing consumer businesses and building brands across India/ Asia/ Australia. His prior work-ex includes leadership roles at P&G, Whirlpool, Yum Brands and Bata as also a startup stint with indya.com. He’s also been an angel investor in areas of Agri-tech, B2B tech and Digital Media. Anup is an alum of Faculty of Management Studies (FMS) and Delhi College of Engineering. You can connect with him on Linkedin/Twitter.

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Show notes –

1. Anup’s path to venture capital – why taking risks is key

2. Backing misfits via Orios’ Accelerator program

3. What are the benefits of an accelerator model for both startups and investors?

4. Thesis and approach for identifying the next set of unicorns

5. What metrics does Orios measure to rate its own performance (apart from returns for its LPs)?

6. How can we collaborate better to help accelerate the growth of the startup ecosystem in India?

7. Fundamentals of building a direct-to-consumer brand

8. Rapid fire and closing remarks