In order to create effective digital marketing campaigns, you need to have a strategy. Just posting willy-nilly on every platform without targeting - and retargeting - your audience will not lead to success and get them traveling through your sales funnel.
Making sure all aspects of your digital marketing team are working together as a cohesive unit and building on each different part of the overall strategy will give you a clearer view of who you're trying to attract, where to find them, and what content of yours attracts them. Remember, it's all about the eyeballs; how many people saw it, how many people like it, and how many people are watching you. So if you're not tracking that, you're already behind in the game.
https://www.theagentsofchange.com/226
The Agents of Change Digital Marketing Podcast