The Connected Omnichannel Experience: An Interview with Marty Kihn, SVP Strategy, SalesForce

In a post-cookie world marketing will need to give up campaign-building in favour of delivering a more dynamic and real-time omnichannel customer experience. But the quality of that experience will hinge on harnessing first-party data to drive more personalized interactions. And that will require a single view of customer tightly connected to a next generation engagement platform, according to SalesForce’s Marty Kihn.