SaaS Marketing Weekly #52: Webinar: How to market a niche SaaS product when no one is searching for it
Jul 8, 2025
01:08:49
Listen to the recording of one of Rocket SaaS' most popular webinars: How to Market a Niche SaaS Product (When no one is searching for it).
Ryan shares the exact strategy he uses to help niche SaaS products generate leads, even when no one is Googling your solution. If you’ve built something great but no one knows they need it, this is the playbook you need.
Takeaways:
- Most niche SaaS products fail because buyers don’t know they have a problem
- Lead with the problem, not the product
- Your real competition is the status quo, not another tool
- Broad messaging kills conversions — get narrow and speak to one ICP at a time
- Build use-case-specific funnels for each segment (ads, landing pages, lead magnets)
- Founder-led content builds trust and cuts through the noise
- Sync LinkedIn ads with outbound to warm up cold leads before sales reaches out
- Run a $1k test budget to validate the best-performing audiences and messaging
- Focus on educating the unaware — not just selling to the ready-to-buy 5%
Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/
Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/
Send podcast guest pitches to: info@rocket-saas.io