Most of us have engaged with, and even built, products and platforms that make heavy use of messaging. But how does anyone know if those messages convert into sales or other actionable metrics? In this episode I sit down with David Galante, SVP of Marketing and Product Management at Mobivity to talk about how their vast point of sale data system does just that, specifically after having acquired and integrated customer loyalty startup, Belly. Stick around for some solid advice from the product hot seat.
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