Episode 229 - The Art of the Barrel Pick with OJ Lima

In this single-barrel conversation with entrepreneur and spirits educator OJ Lima, co-founder of Taste Select Repeat, some of the topics we cover include:

• How OJ and his business partner Pierre battled a pandemic and a notoriously thorny government bureaucracy to found and scale their modern liquor store concept.
• The historical and social forces that contribute to an unwelcoming culture for women and people of color within American Whiskey, and how Taste Select Repeat is working to open things up by emphasizing transparency and healthy discourse.
• Then we dig into OJ’s bread and butter: single barrel picks. Many of you have heard this term, and for some of you, it may be new territory. We give you the basic rundown and then talk about how OJ and his team partner with different distilleries to select these barrels from a warehouse full of options.
• Along the way, we cover some of the new spirits categories TSR is beginning to explore, how a single barrel whiskey is like a performance of a Shakespeare play, what to drink on a beach with Bob Marley, and much, much more.

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