A Beginner's Guide to AI From ChatGPT to Strategy: John Munsell on the Canvas Strategy That's Transforming AI Implementation // REPOST
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Jun 6, 2025 
In this discussion, John Munsell, founder of Bizzuka and AI strategist, shares his transition from digital marketing to AI implementation. He reveals the transformative AI Strategy Canvas, designed to simplify business integration of AI. John emphasizes building AI literacy and showcases practical applications of AI tools like ChatGPT. He also addresses the importance of navigating AI-driven security threats, including deepfakes, while injecting humor into the complexities of AI. Tune in for insights that can empower organizations to scale effectively!
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John's AI Journey Anecdote
- John Munsell started with a digital marketing agency and gradually transitioned into AI strategy during COVID years.
- He used AI as his virtual employees, replacing many staff for efficiency and flexibility.
Customize AI With Deep Persona Data
- Provide detailed, customized information about your target persona to AI for better outputs.
- Use structured frameworks like prompt stacks and prompt chains to organize persona data effectively.
Train Teams To Scale AI
- Learn the AI framework process to make AI use consistent and scalable across your organization.
- Use shared prompt structures so teams can adapt prompts across departments easily.