The Daily Aus Does Spotify have a local music problem?
Dec 4, 2025
Spotify Wrapped 2025 reveals a striking absence of local Australian artists among the top streamed tracks. The hosts discuss how despite a passion for local music, discoverability often favors international stars. Insights from Creative Australia highlight challenges musicians face with low per-stream payments. They also delve into concerns about artists leaving the platform and Spotify's response to support Aussie music. Amidst the challenges, the future shows promise with growth stories and a need for better discoverability for local talent.
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Episode notes
Wrapped Is A Global Social Moment
- Spotify Wrapped is a huge global social moment packaged as shareable infographics.
- The feature highlights both personal listening and national trends that shape public conversation.
International Stars Dominate Aussie Streams
- Australian listeners' top artists and songs in 2025 were dominated by North American superstars.
- No primarily Australian artists topped the overall national lists, revealing international dominance.
Local Lists Skew Toward Nostalgia
- When Spotify isolates local music, nostalgic and older tracks rise to the top.
- Top local songs and albums included children's music, decade-old hits and 1980s records rather than new 2025 releases.
