Revolutionizing Technology Sales Through Rev Ops with Seamus Ruiz-Earle

Apr 9, 2022

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On this episode of the AI for Sales Podcast, Chad is joined by Seamus Ruiz-Earle, CEO of Carabiner Group, a firm specializing in Revenue Operations information technology services.

Seamus explains that while sales ops focuses on sales and marketing operations on marketing service, Rev Ops is the carabiner between all of these and connecting them to ensure visibility across the board, hence the name of the company.

He gives insight into the impact and roles that AI may play in the sales process. How they acquire talent is also discussed as Seamus even hired a Navy Seal transitioning from the service because of his earned life experience, even if he's never sold technology in his life.

HIGHLIGHTS

Where does AI play a role in the sales motion
Using AI for transactional vs relational sales skills
AI as an effective decision-making tool
Talent development under Rev Ops

QUOTES

Seamus: "There's only 24 hours a day, about 6 to 8 of those need to be spent sleeping. That leaves you with a limited amount of time to do what salespeople do best, connecting people with solutions. And AI is supposed to make that job easier and better."

Seamus: "We're not there to just take your money. We're there to build a relationship. I teach my sales folks to be, effectively, the person you meet at the bar who you make a good connection with and who happens to know the person who can solve your problem."

Seamus: "There's a knowledge gap with the value that artificial intelligence and machine learning can have for businesses that are anything other than technology."

Learn more about Seamus and connect with him in the links below:

LinkedIn: https://www.linkedin.com/in/seamusruizearle/
Company Website: https://carabinergroup.com/

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