Wild Ride! with Steve-O

Yung Gravy & Steve-O Discuss Their Substance Abuse

11 snips
Jan 29, 2026
Yung Gravy, rapper and meme-rap marketer known for playful persona and clever branding. He swaps wild touring stories and marketing hacks. He candidly talks substance use, recovery, and risky experiments. He also dives into sleep, dream debates, and how vulnerability shapes his music.
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ADVICE

Test Fan Loyalty By Taking A Break

  • Do test audience loyalty by stepping back from social media to see who stays.
  • Gravy took ~6 months off, returned, then successfully sold out a tour confirming fan retention.
ANECDOTE

Went Anonymous Early Then Revealed Face For Impact

  • In college Gravy hid his face and built a mysterious online persona using vintage photos for two years.
  • He revealed his face with the Mr. Clean video and the surprise helped that video blow up on discovery.
ANECDOTE

Made A Big COVID Stock Play On 1-800-Flowers

  • During COVID Gravy actively traded options and crypto, including buying Bitcoin early and making a long play on 1-800-Flowers.
  • He bought calls anticipating remote flower orders would rise as people died and avoided public shopping.
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