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Sora opts out of opt-out, tweaks of the week, and olds rule the viral verse.

Oct 8, 2025
OpenAI's Sora 2 is making waves with its shift to an unclear opt-in model, raising industry eyebrows. TikTok enhances creator payouts, while Threads tests disappearing posts, challenging Snapchat's model. YouTube introduces AI features to help creators with promotional materials. Zach Bryan sparks controversy with a viral song critiquing ICE, drawing MAGA backlash. Meanwhile, Princess Superstar shows that older artists are thriving in the viral scene, proving that age is just a number in today’s music landscape!
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INSIGHT

Sora 2 Moves From Opt-Out To Opt-In

  • OpenAI abandoned the impractical OptOut approach and moved toward an opt-in model for Sora 2 training data.
  • The shift reveals that blanket opt-out policies are likely untenable for large AI training pipelines.
ANECDOTE

Billboard Reporter Scores A Sora 2 Invite

  • Billboard's Kristin Robinson got an invite to Sora 2 and tested it, warning the music industry to pay attention.
  • Her hands-on report indicates early access is limited and industry implications are imminent.
ADVICE

Hit TikTok Thresholds For Bigger Revenue

  • Creators should aim to meet TikTok's thresholds to access higher ad-revenue shares.
  • Reach 10,000 followers and 100,000 monthly views to qualify for up to 90% ad-revenue share.
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