Marketing Vanguard Marketing Evangelism and B2B Transformation: Insights from Sangeeta Prasad, CMO of Slalom
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Sangeeta Prasad, Chief Marketing Officer at Slalom, about her unique journey from classic consumer products marketing to B2B transformation leadership. Sangeeta shares her experiences transitioning from well-established brands like P&G, American Express, and JPMorgan Chase to becoming the first CMO at professional services firms.
She explains why she calls herself a "marketing evangelist" rather than just a marketer, emphasizing her role in converting organizational skeptics into believers. The conversation explores the unique dynamics of B2B marketing versus B2C, particularly in professional services where trust, credibility, and relationships are paramount.
What You'll Learn:
- How to transition from consumer marketing to B2B leadership roles
- Strategies for overcoming marketing skepticism in sales-driven organizations
- Ways to position marketing as a revenue generator rather than a cost center
- Methods for building emotional connections with B2B customers through "customer love" metrics
- How to navigate the rapid pace of AI transformation in marketing teams
- Key differences between B2B and B2C marketing approaches and when each applies
- Techniques for aligning sales and marketing organizations for better results
- Future plans for sales and marketing alignment and personalization at scale
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