HS019 – How To Craft A Sales Story That Attracts Customers And Builds Loyalty

In this episode of The Handyman Startup Podcast, I discuss a fundamental part of any good marketing strategy – Your story.

You may be thinking, “who cares about my story, I’m just a regular dude starting a handyman business.”

That’s what I thought when I first started my handyman business, too.  I thought customers just wanted to have an experienced handyman fix what they needed fixed and to leave when they were done.

Man was I wrong.

Customers do care about your story.  In fact, it can significantly impact their hiring decisions.  If you can craft a decent story that includes at least one of five key elements, you will not only attract more customers, but you’ll attract more loyal customers.  I’m talking about customers that recommend you to their friends, give you online reviews, and hire you over and over, without you even asking them too.

My story has certainly helped me with my business, as it has with Christy Webber, Nick May, and Chris Maxwell-Gaines.  So, I spent some time researching and breaking down what makes a good story and why a good sales story is so effective.  I’ve recorded this podcast to share what I’ve learned with hopes that it will help your business.

Enjoy!

Here’s what I discuss in this episode:

• The 5 critical components of a good sales story.
• Examples of good sales stories.
• How to use your story to generate more leads and build loyalty.
• What a sales story is NOT.

Additional Recommended Resources:

• Simon Sinek’s Ted Talk and Book:  “Start with Why“
• Brene Brown’s Ted Talk on the power of vulnerability.

Thanks for listening!  If you get a chance, I’d really appreciate a written review on iTunes to let me know what you think.

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