From Acquisition to Retention: Mastering CX with Cate Marques

Join Jess Cervellon and Cate Marques, Chief Experience Officer (CXO) at Terra Kaffe, as they share the key aspects of customer experience in today's rapidly evolving market on this episode of The Juice.

Listen to Cate’s insights on the growth and development of Terra Kaffe, the importance of mapping the customer journey from acquisition to retention, the challenges and rewards of working in an early stage startup, leveraging AI for CX, and the impact of referral programs on customer acquisition. 

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What’s inside The Juice this week? 

00:00 - 10:15: Introducing Cate Marques: The Terra Kaffe Journey 

10:16 - 20:30: Prioritizing Customer Experience in Startups 

20:31 - 30:55: Leveraging AI and Data-Driven Insights 

30:56 - 41:10: Impact of Referral Programs and Acquisition Strategies 

41:11 - 50:00: Social Listening and Handling Celebrity Interactions 

50:01 - 60:00: Future Trends in CX and Brand Management 

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Want to learn more about how Kustomer can help your brand? Visit www.kustomer.com and schedule an appointment with Kustomer by clicking here https://www.kustomer.com/demo/ 

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Connect with Jess on

LinkedIn: / jess-cervellon  

Instagram:  / @jess.cervellon

Interested in learning more about Terra Kaffe? Visit their website https://www.terrakaffe.com/

Connect with Cate on LinkedIn https://www.linkedin.com/in/cminall/