Building a Newsletter First

Establishing a newsletter is prioritized as the first step in a creative practice. It is emphasized that investing time in creating a newsletter allows for a lasting connection with an audience, unlike social media platforms where one does not own their audience. Using platforms like Substack is recommended because it combines the benefits of a newsletter with the functionalities of social media, allowing creatives to connect organically with others. The importance of having a constant way to reach subscribers, rather than relying on platforms like Instagram or TikTok, is highlighted as a key to maintaining ownership over one's audience.