Robert Cialdini, the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and author of the best-selling book "Influence: The Psychology of Persuasion", discusses the 6 pillars of persuasion, and how Warren Buffett and Charlie Munger used these principles to build one of the most successful funds in history. Sign up for an IRA with iTrust today using this link: https://itrust.capital/David *This video was recorded on May 27, 2024 Listen on Spotify: https://open.spotify.com/show/510WZMFaqeh90Xk4jcE34s Listen on Apple Podcasts: https://podcasters.spotify.com/pod/show/the-david-lin-report' FOLLOW ROBERT CIALDINI: Influence: The Psychology of Persuasion: https://www.amazon.ca/influence-Psychology-Robert-Cialdini-PhD/dp/006124189X Twitter (@RobertCialdini): https://x.com/RobertCialdini FOLLOW DAVID LIN: Twitter (@davidlin_TV): https://twitter.com/davidlin_TV TikTok (@davidlin_TV): https://www.tiktok.com/@davidlin_tv Instagram (@davidlin_TV): https://www.instagram.com/davidlin_tv/ For business inquiries, reach me at david@thedavidlinreport.com *This video is not financial advice. The channel is not responsible for the performance of sponsors and affiliates. 0:00 - Intro 2:30 - Berkshire Hathaway & 'Influence' 6:24 - Reciprocity 7:53 - What is "influence"? 11:57 - Commitment 12:42 - Authority 15:02 - Social proof 17:39 - Warren Buffett 20:05 - Unity 21:40 - Credible "influencers" 23:30 - Stock performance and PR 25:10 - How to pick company management 27:00 - Herd mentality 28:00 - Scarcity 29:45 - Personality tests 31:00 - How companies ruin themselves 36:00 - Diplomacy and persuasion 38:05 - Persuading others 41:19 - How to become more influential 42:21 - Cialdini's personal influences #investing #psychology #business