Branding Matters How to Become a Challenger Brand with Adam Morgan (BIG FISH)
My guest today is Adam Morgan, the highly respected author of โ๐๐ฎ๐๐ถ๐ป๐ด ๐ง๐ต๐ฒ ๐๐ถ๐ด ๐๐ถ๐๐ต: ๐๐ผ๐ ๐๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ๐ฟ ๐๐ฟ๐ฎ๐ป๐ฑ๐ ๐ฐ๐ฎ๐ป ๐ฐ๐ผ๐บ๐ฝ๐ฒ๐๐ฒ ๐ฎ๐ด๐ฎ๐ถ๐ป๐๐ ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐โ.
This International best-seller not only popularized the term โchallenger brandโ, it also outlined a process for doing more with less and its principles have been widely praised and imitated around the world.
I invited Adam to be a guest on my show to discuss Challenger Brands and learn about his new book titled โ๐ข๐๐ฒ๐ฟ๐๐ต๐ฟ๐ผ๐ ๐๐: ๐ญ๐ฌ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ ๐ณ๐ฟ๐ผ๐บ ๐ฎ ๐ป๐ฒ๐ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐ผ๐ณ ๐ฐ๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ๐ฟ๐โ. I wanted to learn what it means to adopt a challenger mindset. And I was especially curious to learn about Adamโs surprising fetish.
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET