Everyday AI Podcast – An AI and ChatGPT Podcast

Ep 38: Using Midjourney to Unlock New Levels of Creativity

Jun 15, 2023

Rory Flynn, Head of Client Acquisition at Commerce12 and an expert in email marketing, dives into how Midjourney transforms creative processes. He shares tips on generating realistic images with AI and how the tool revolutionizes email campaigns and LinkedIn content. Rory illustrates the platform's versatility, offering insights for small businesses and strategists alike. The conversation also touches on the current concerns about AI's impact on jobs and how accessibility to tools like Midjourney can spark innovation in marketing and design.

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ANECDOTE

Midjourney Discovery

Rory Flynn discovered Midjourney on Twitter and initially used it for fun.
It evolved into a tool for agency operations and marketing at Commerce 12.

INSIGHT

Midjourney Overview

Midjourney uses text-to-image AI generation to create art.
The platform stands out with superior image quality and consistency compared to others.

ADVICE

Photorealistic Images

To achieve photorealism in Midjourney, incorporate photographic elements in prompts.
Use terms like camera, apertures, and lighting conditions for realistic image quality.

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How can AI can unlock new levels of creativity for art and design? Today we explore the creativity-packed world of Midjourney, a text-to-image AI generation platform.

Rory Flynn, Head of Client Acquisition at Commerce12, joins us to talk about how he uses Midjourney in his everyday work and how its become a game changer for creative output.

For more details head to our episode page!

Time Stamps:
Full show notes here
AI News -
[00:01:00] 42% of CEOs think AI could wipe out humanity
[00:01:50] Coursera's CEO is warning that AI is coming for the jobs
[00:02:25] Google is warning its own staff about chatbots

Guest -
[00:04:10] How Rory and Commerce12 use Midjourney
[00:05:15] Breakdown of Midjourney and Discord platform
[00:09:19] Making AI images look realistic with photos
[00:12:12] Midjourney examples
[00:14:05] Using Midjourney for emails
[00:17:36] LinkedIn posts lead to creative Midjourney use
[00:20:47] AI accessible, affordable, infinite use cases

Topics Covered in this Episode:
1. Introduction to AI and recent AI developments
- CEOs' concerns about AI wiping out humanity
- Coursera CEO warning about unexpected job loss due to AI
- Google's warning to staff about using code from chatbots

2. Guest Interview - Rory Flynn, Head of Business Development at Commerce Twelve
- Discovery of AI tool on Twitter
- Use of AI tool for the agency's operations and marketing
- Demonstration of Discord platform
- Discussion on generative AI

3. Use Cases for Mid Journey AI tool
- Creation of stock photography for small businesses
- Collaboration between Urban Outfitters and Crayola for a mood board generator
- Using Mid Journey for email marketing templates

4. Realism in Design
- Use of photographic elements to achieve a realistic quality
- Example of creating a fashion line inspired by graffiti artists

5. AI's Capabilities and Potential
- Cheats codes for software design prompts
- Sharing of detailed information on LinkedIn
- Creative uses of Mid Journey
- Prompting from an image, not just text

Keywords:
art, AI, world-class artists, CEOs, big companies, humanity, warning, Coursera, unexpected jobs, Google, chatbots, business development, sales, Twitter, images, agency operations, marketing, Discord, generative AI, accessibility, stock photography, high ROI, responsibility, OpenAI, Dolly, Stable Diffusion, text prompt, advertising, creative agency, collaboration, Urban Outfitters, Crayola, mood board, email marketing, design, photographic elements, lighting conditions, fashion line, National Geographic photographer, cheat codes, templates, landing pages, detailed information, LinkedIn, prompts, processes, school projects, AP history, interactive learning, vintage photos, retouching, image.

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